Stop Waiting for Permission to Build Your Dream Life | Grow With Kepo Ep. 21

What if the only thing standing between you and your dream life is you?

In this unapologetically real episode of Grow with Kepo, host Kepo Omotade sits down with powerhouse business mentor Maddie Kossin - the woman who went from a 9-5 in car sales to building a multi-seven-figure empire. Maddie doesn’t hold back as she shares the mindset, grit, and decisions that changed everything. If you’re a high achiever stuck in “someday,” this is your wake-up call. It’s time to stop waiting for permission.

KEY TAKEAWAYS
• Why waiting to feel “ready” is a lie
• The moment Maddie burned the boats and went all in
• What to do if you don’t know what kind of business to start
• The truth about perfectionism and procrastination
• How to build confidence through daily promises to yourself
• The power of being a little ahead of who you used to be
• Why Maddie detached from money goals — and made more than ever
• What to expect when you’re building something real (it’s not rest and bubble baths)
• The real reason most people stay stuck in 9–5s
• How to pre-negotiate your commitment to your dream

BEST MOMENTS
00:00:00. “You are never going to be ready if you are waiting to be ready. You are lying to yourself.”
00:01:48. “She started in a space where she was living according to other people’s scripts.”
00:03:00. “My business only started three and a half years ago… it makes no sense, but it makes so much sense.”
00:05:09. “If another year goes by where I don’t do something different, I’m going to wake up again in the exact same spot.”
00:07:03. “Start the business. I want to make 20K a month. I want a house with a three-car garage.”
00:08:14. “I didn’t overthink. I just made decisions like a successful person.”
00:10:20. “You only need to be a little ahead to help somebody a whole lot.”
00:21:17. “If you make that decision and you actually believe it, you will succeed faster.”
00:26:09. “If you fall in love with the process, you are going to have that outcome.”
00:49:35. “Look at yourself in the mirror. Say, ‘I am where I am right now because of me.’”

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Transcript

0:30

You are never going to be ready if you are waiting to be ready. You are lying to yourself. And there's always going to be something. There's always going to be a busier season. There's always going to be an inconvenience. There is always going to be something that is going to make you feel like you are not ready. And when you look in the mirror and you recognize that there is absolutely nothing that you cannot do when you just make that decision that you're going to do it, that is the first step to a really fucking incredible life. Stop waiting till Monday. Stop waiting till payday. Stop waiting for whatever. Go take one small action. Right now, here is something you need to hear. You're not lazy, you're just misaligned. I'm careful. I help high performers get on stock by taking bold aligned action. And this is Grow with Keppel, where we speak with influential trailblazers who've made their mark and found the clarity that changed their lives. This is where we get clear, realign and move toward a life that actually feels like yours. Welcome to the show. Hello, everybody. Welcome back to the Growing Capital Show today. I am super excited because this particular episode is what I call is star episode because of the absolutely extra, extra, extra special guest that I have today. This particular person has actually changed my life in so many different ways. She is my business mentor. She is a go getter as she is a firecracker and an industry disrupter. And I cannot wait for you all to hear her story because just like a lot of you, she started in 9 to 5. She started in a space where, you know, she was living according to other people's scripts and just, you know, working a job. And now I'm not even with, you know, let's just wait for just wait for the surprise. I know she is running a multi seven figure business and she's such an inspiration. Without further ado, I like to welcome to the show Maddy Cassella. Thank you so much. You are so sweet. And just like listening to you speak, I'm just like I'm over the moon and I'm really excited to be here. And I'm really excited that you wanted me to be on your podcast. So thank you. I'm so honored and I cannot wait for people to just jump in and hear and whatever you are doing. Everybody, if you're listening, watching. Pay attention, because everything that falls out of Maddie's mouth is like gold. In fact, take notes. I'm serious. I'm serious. So, Mary, tell us your story from maybe the first kind of job you had, what it felt like, and then your first light bulb moments where you were like, okay, this is not working. Yeah, I mean, it's so crazy to think back on it now because it feels like it was so long ago. But then you really look at the journey and it's like it hasn't really been that long since like I got into business and I decided that I wanted to live a different kind of life. My business only started three and a half years ago, which again, it's so insane that even say that out loud. And to be able to scale to get to where I am today, like it makes no sense. But again, it makes so much sense at the exact same time, you know what I mean? And so it's amazing. But like, my story starts off a lot like everybody else's, right? We're in a 9 to 5 job or gone through the motions and like I was doing like decent at my 9 to 5 job, like I was in a sales career. I loved it like I truly did, but I knew that I was meant to just be doing something a lot different with my life. And I knew and I couldn't put my finger on it, but I knew that, like, that wasn't going to be the end for me. Like, I just knew that that wasn't going to be it. And so when I was 18, I picked up the book The Secret, and I read this book and I realized, like I could create my own reality, don't even know what kind of reality I fuck and why, but I just want a different reality. And so one day when I was working in sales, I was working at a car dealership. I Googled like, how can I make like a shit ton of money? Because sales, like your captor working for somebody else really long hours, which a lot of people in corporate America and sales, they get it. You know, you're making good money, but you're capped, you know, in like your timing and like all that kind of shit. Like you have no control over that. And so after a couple Google researches, I was like, all right, well, the only way to do this is like having your own business. So at that point, I didn't know what I wanted to do, right? And so many people get stopped right here. I don't know what kind of business I want to have, what am I even qualified for? Whatever. And so like, I was stuck there for a really, really long time and I continued to do the things I needed to do for myself. Read the personal development box, you know, like, do all the podcasts, listen to all of the things, motivational stuff. Tony Robbins Like the typical fucking nine yards, you know what I mean? And so that was my life for a couple of years after that. And then I still always had this itch, like I want to just do something different. But then again, at the time, there's so many doubts. Am I qualified to do anything? Like, who am I to say that I want to run a business, Right? Well, people even pay attention to this is like that even a big enough deal. And so I kind of reached a breaking point a couple of years later. It was January 2022, and I woke up one morning and it was a really cold morning outside. And I had this moment of terror of like, oh my God, if another year goes by where I don't do something different, I'm going to wake up again. In a year from now, I'll be in the exact same spot. And that was it. Terrifying for me, Like terrifying. When I say terrifying, I mean absolutely terrifying. I was like, I, I have to do something different. I think I've at this point, I'm still like, but what do I do? And so all I did is look back at what do I feel like I have some sort of transformation that I can help somebody, even though I'm not like an expert in anything. What is something that I've taken myself through and what is something that I know that I am a little bit better at than the average person? And so I looked at my interest and I looked at my accomplishments, and this is what I recommend everybody do. If you don't know where to start, what are your interests and what are your accomplishments? Because whatever you're interested in, you're probably pretty good at something that you could talk about all day. So what I ended up figuring out is that I had two things that I felt like I was pretty good at. Number one, I knew a lot about investing and like personal investing. When you're a teenager, early twenties, like I knew a lot about like index funds for one case, whatever, and I had a weight loss transformation. I lost about 60, maybe £50 at that point. I don't remember. But like, those were the few things that I had when I felt it was credibility. And and so what I leaned into a little bit more was the fitness side because I'm like, I feel like I'm still actively going through this weight loss journey. I could take my audience along with me. So that's why I went in that direction. I had a lot of interest with like the personal finance and all that stuff as well. But like something about the fitness just felt better for me. And like I also told myself, I'm just going to try, you know, like if it doesn't feel right, I can go to the other side. But like most people just don't make a decision. And then they don't lean into it. They don't do anything because then they overthink. And trust me, I was overthinking here a lot as well at this point. But I was like, You know what? I've started going in this direction. I just have to make a decision. I just have to go in this direction. And I had no idea how it was going to work. I just decided that like something was going to work. So this was in January of again, 2022. And it's so funny, like, we're sitting here like this was not planned. Like, this was the vision board that I made during January of 2022. Like literally right here, like, start the business I want to make 20 came off. I want a house with a three car garage. Right. Like I want to retire my dad, like I want 100 came crypto like I want a pool, right? And like all of these things are my reality like literally right now. And it's so funny that was randomly sitting there like this was not planned. Everybody like this was not planned for anybody watching this. Like, that's actually my life right now. And it's like I leaned in and I decided that at that point I was going to take a lot of action and I was going to do whatever the fuck it was going to take to get there. I made a decision and I said, I'm burning the boats. There is no plan B, There's only plan A of like me making this business work because I've met to do something different with my life. But nothing is going to change if nothing is going to change. So I got in a lot of a lot of rooms with people that were way ahead of me, people that intimidated me, people that I felt like I wasn't even qualified to be around. And I studied and I learned how their brains worked. And it reminded me a lot of like at my lab, Gary Vee, Tony Robbins, I'm like, every fucking successful person thinks the exact same. If I just start making decisions like a very successful person, I'm going to walk into a successful person. I was already successful all in my 9 to 5 in my career, in my sales staff. Right? But I'm like, I need to translate this now into my own kind of thing. And so that's exactly what I did. I looked at decisions that the most successful people would make. I didn't overthink. I just made then I was the small fish, right? The small fish in the big pond. I was the person that was the least advanced. I was the person that never knew it was going on. But I'm like, How can I just learn from these people that are at this level? And like, I believe if I follow this, like I'm eventually going to get there as well. And so of course there's lots of more to the story that goes into it, but it's like slowly but surely my business explodes. I make six figures in the very first six months of that business while working my fucking ass off and my 9 to 5 job. I leave my 9 to 5 job. And it's crazy to even think about because it's been, yeah, just over three years now of me being fully self employed, which is like I'm like just like the most amazing thing. And now my life is a fucking dream. Like I have one beautiful house, I have a great husband. I did retire my dad, my dad's on my payroll. I just bought an amazing pool. I have everything that I've ever wanted and I'm so fulfilled and obsessed with the work and I'm just continue to make really fucking hard decisions over and over and over again. That's really what this comes down to. And I know that you and I have been talking about this before to words like a lot of people are sold the dream, but they're not sold that process. Right. And like the typical, you know, like you've just got a you know, you just got to make a decision and it's going to be easy. And you make the ten K and the next 90 days, it's all bullshit. And like if that's what you're into this for, you're not going to be very successful. You have to do this because like you have that fire inside of you that like, refuses to ever get put out because this is the hardest thing that I've ever done. But at the same time, it's the most rewarding thing I've ever done. And if you know you're meant for it, lean into it, but at the same time, be aware that like it is very, very challenging and it makes sense why most people see in a 9 to 5 position. But yeah, that's exactly all of the things that I've done. I mean, there's so many things, right? But like, that's the gist of it. This is fucking hard, but anybody can do it. But most people out, you'll as usual, hit on so many different things in a short amount of time. And I'm going to unpack everything. Well, not everything but the important things, the very first thing. You all missed it when Maddie said she chose something, she made a decision like, okay, there are two places that maybe I have interest, I have some progress. And she took that. She did not know how it was going to work. There's a big difference, right? You didn't know how I was going to live. It was just like, okay, I'm going to just do this one thing. And you did see that you were still in your journey, right, in your fitness journey, but now you're like, No, I'm going to help other people. Tell us what was going through your head, because that is something that I was so far from. The thing that they need to first achieve expressed on my street level before they can actually start a business in it, because they are used to being badasses in their 9 to 5 jobs. They're like, Oh wait, no, I can't start now because I'm still an amateur. So for us, still, you're in your ideal way, right? When you say, Oh no, not even close. Yeah, cool. So tell us, like, what was that like? What uphill climb did you have to go through, whether internally or externally, with other people? And what made you just stick to it? Like, No, I'm going to do this because that thing can really fuck with your head. Like, Yeah, no, 1,000%. Again, I see this all the time, but I was at this point in my weight loss journey and in my own transformation where I had to just be really logical with myself. I'm like, Do I know a little bit more than the average person about this? Because you only need to be a little ahead to help somebody a whole lot. You only need to be a tiny bit more from somebody to be able to provide a ton of value for them. And so based on my own weight loss journey, my own transformation, because I had spent years yo yo dieting, overeating, under eating, I did every day under the sun. But then I really cracked the code of like how I can do this sustainably. And even though I was still in the middle of that process, I had still cracked that code and I was that somebody else would have existed at that point, that it would have helped me crack that code. And so I'm like, Who am I to not talk about this right now? Like just because I'm not at this like, ultimate goal weight yet like that? Does it mean again that I don't have a lot of value to provide because I would have wanted this information six months ago, a year ago when I was really struggling. And so I looked at it from like this logical perspective of like, I do know more than I did six months ago, a year ago, I wish I had this information and so I could wait until I was this perfect, skinny, tiny little fucking thing, which is never going to happen. Like, I'm never going to be like a size fucking zero. It's never going to be me. And like, that's okay. Or I could be like, I can help the past version of me right now. And so when you look at it from that perspective, things change. But like, did I get some backlash on this? Yeah, I remember when I was in my 9 to 5 job, I saw one of my coworkers and I told them like I was starting like the fitness business. And he was like, You don't look like a fitness person. Like people are not going to pay attention to you is basically what he said. And I remember thinking like, I'm so glad that I have this sense of myself right now that like, I'm not going to take that seriously because just because I don't look like this perfect person yet, it doesn't mean that I still don't have a lot of value to provide. And it's like it's all of mine because I could have very easily went down that road of I'm not qualified. Yeah, like I'm not ready to do this and add my left has this great quote, this great quote where he says like, God, does it call the qualified, He qualifies the called. And so I'm like, I felt like I was called to do that. And I'm not going to go down that direction out of fear of like, what are other people going to think? I'm going to go down this direction? Because like, that was what the past version of me would have needed. And so if you are even just a little ahead of what your past self was going through and like you have wisdom right now that you could teach your pass off, you are qualified to help somebody 1,000%. You are qualified to serve that past version of you. And you can always get better, you can always evolve. And as time has gone on in my business, I have gotten better, I have evolved, I have changed the way that I've done things. I have changed program structures as I've evolved with it. But like if you are so afraid to start because you're like, it needs to be perfect, you're never going to actually get to the level that you want to get anyways. So it's almost like removing your emotion, looking at it from logic and saying, Am I am I a little bit ahead of where I was six months ago? Can I help that version of me six months ago? If the answer is yes like you do a disservice to your past self by not showing up and doing that. And like the idea of perfectionism, it actually is this procrastination. It's all bullshit. And once you realize that you actually take logical action that your life is really going to start to change. And that's when the business is actually going to start to get different. You know, you said something in the beginning when you were explaining this part and you said, Who am I not to do this? I don't even think people would have caught it when you said that, because it sounds like you had that service mindset of it's not even about me right now. Yes, you want to break out of 9 to 5, you want to do something that you know you're cult to do, but you felt almost like you felt obligated. Like, I have to share this with the world. I have to share this with people who are the former me. And they think sometimes that is the missing piece. Well, then the other part that I heard from you is you had a certain level of conviction that carried you through all of that. Right? Because it's so easy to get for our ego to start running the show like, oh, you look like real. Well, yeah. Or or, you know, maybe what your coworker said. You know, you really get to Europe. What is the certain level of conviction that made you say, No, fuck that, I know what I'm made for and I'm going to continue on this. What would you say helped you to stay convicted? I would say that it's not necessarily that something that helped me stay convicted more so it's like I'm put here to do this and like, who am I to not do it? Because I was not always in that conviction zone, especially in the beginning. I was not always like feeling 1,000% on fire, but I had to again look at the logic and say, Am I qualified to help a version of me six months ago? And like that feeling and like that, knowing that logic is what actually kept me going. Because of course when you start posting, you feel all of the feelings, you feel the doubt, you feel like, Is this even making sense? I sound stupid, should I delete this? Blah, blah, blah, blah. Like, of course those feelings came up. But it's like again, when you know, you were put here to do something so different with your life and you know that you're meant to help people, you do everybody a disservice by not showing up and just being that person. So I think a lot of my conviction began to grow at this point by continuously just keeping the promises that I made with myself. I told myself I was going to put three times a day. I fucking did that. I told myself that I was in pre these offers. I did that. I told myself I was going invest and get these rooms. I did that. So the more you can retrain your brain to grow that confidence by continuing to make the promises to yourself and keep them, that's where that conviction grows, because in the beginning stages I didn't have a ton of it, but I just wrote off of what I had, right? Like I wrote off of like this kind of like the excitement of the beginning. You know, everybody's excited about the beginning, right? You're like, Yes, I'm going for it. I pulled the trigger. Let's go. As I wrote off of that for a little bit. But is it absolutely sure that like that diminished relatively quickly? Yeah, thousand percent. And I just continue to grow it, though, by keeping these promises that I made with myself over and over and over again. Because every time you break those promises, every time you tell yourself you're going to do something and then you don't do it in life or business, you derail your confidence. And so it's like when you say you're going to do something, fucking do it, even if it's as simple as going to the gym in the morning. Right? Let me talk about this. I go in at 45, look at you, say you're going to do I go fucking do it? If you say you're going to post, go fucking post and you say you're going to do these things, follow through with that and like that's how you actually grow that conviction and confidence. It doesn't just show up one day you build that, you know what I mean? And it's not just the things showing up for the business. It's just showing up in your life, right? Showing up personally. And I don't my brain is being a thousand pieces for where I want to take this. But let me let let me backtrack a bit early on. You talk about how in six months, right, you skilled to six figures that and while you're working on 9 to 5 that is unnatural but is also natural at the same time. Can you help people just balance that out like that making make sense for them in their heads? Because it's very easy for people to think, Oh, okay, let me start my business now in November and by May I'll make six figures. That's not going to happen for most people, and I will definitely say that and stop that proper expectation. That's not going to happen for most people. And I will tell you, though, why I believe it happened for me, and I do see this with people who do succeed faster. I had no timeline for the money I was making. I never said I need to make ten K an X amount of days. I never said I need a sale. I never did that. And I actually came into business with the expectation that this would take a very, very, very, very long time. And I was very prepared for it to take a very, very long time. I listened to and Andy for sell a podcast back in the day and he talked about how in his very first ten years of business, his first ten years of fucking decade, he made $58,000 in ten years is how much money he took on. And so that made me realize I'm like, holy fuck, like over a ten year period, that's only the amount of money that he made. And then he also did say he's like, what? The internet? Like, it could be faster, but like my brain was locked in to ten years, $50,000. This is going to take me a very, very long time and so when you're under the impression that something is going to take you a long time, you have this disconnection. You are not focused on the outcome. You're so focused on the service in building and doing what it takes and showing up and not getting discouraged when like you don't get the results immediately when a post flops, when somebody doesn't like it, when somebody doesn't comment. So like when that happened to me in the beginning, I didn't think about it as like, I'm doing something bad or wrong. I wasn't I wasn't attached to that outcome. I'm like, I'm just doing what this takes. And like everybody said, this would take a very, very long time. And so like when you remove this idea that you need to see it happen very quickly and again, you're so immersed on the service and you're so immersed on paying your dues and doing what it takes, that disconnection is actually what leads to that attraction. That disconnection for the outcome actually makes it so that you're you are more successful a lot faster. You are not focusing on that. You're actually focusing on what matters, the people around you providing a good experience, showing people that you have a lot to value, are showing people you have a lot of value to add, right? That's why this worked out for me very, very quickly. And so most people, though, they go into business and they're like, I need to make or I want to make 106 months. I will tell you right now the odds of that happening to anybody listening to this is very, very low. It is. And I'm not going to sit here and fucking pretend that like, that's the reality for most people, because I know that it's not. But again, I came in with these this expectation that it would take a very, very long time. And that's what I recommend every single person doing. Like you decide right now that there is nothing that you are unwilling to do. You don't care how long it takes. If you make that decision and you actually believe it like you don't just fucking say it because it sounds good. You will succeed faster. Like that is the cheat code. That is the secret, right? But again, most people are so attached to that outcome and that's how I know somebody's going to be successful in business or not in general. If you're so attached to needing to see it work immediately, quickly, you're going to take forever to be successful. Versus if your focus is genuinely on the service and genuinely on showing people that you have something to value, you will be successful a lot faster. But like that is up to you and you have to love this enough. You have to have enough grit, you have to have enough of that tenacity to actually believe that because a lot of people say it because it sounds sexy, like disconnecting from the outcome, but actively being that person isn't entirely different. Experience. You hit the nail on the head even I because we've had this conversation, right? I didn't know that there was still a big part of me that was still so hung up on the outcome. So I had this sense of urgency. Right. You know, I just want to get out of my 9 to 5. I just want to get on my 9 to 5 and I give myself a timeline to get out of my 9 to 5. But at the same time, I'm like, oh, you know, I'm just focused on the process. But it better happen in this timeline. And it created so much friction for me. I Yeah, resistance. And the funny thing is I now started to kind of dwindle a bit in how I was showing up. I wasn't even in love with the thing any more than we had the conversation. I didn't realize, Oh wait, crap, I'm doing the very thing that I've been preaching that I don't want to do and I've had to decouple that. But you know something, Maddie? We are so surrounded by all this business advice about, Oh, you know, you should have a battle board and you should have your income goals for the month or, you know, you're not really running a business as a business person, as a as a CEO or, you know, actual CEOs of companies. They have targets. And I'm like, okay, I am running an actual business. But at the same time, I'm trying really hard to detach from the outcome. You're telling me, you know, like, how do you balance all of that right? That's actually a really, really, really smart question. And I love that you ask that because like, that is definitely something that needs to be more of a conversation because a lot of people come into business and like the first thing that they learn, the first program, the first whatever, have your target, right? What do you want to make? Okay. And then like, let's reverse engineer, like what needs to be done, How many of this whatever. And like, don't get me wrong, I love me some data. I make a lot of decisions now in my business based on data. I know a lot of my data now, but at the beginning stages I could not get hung up on data and on numbers when like I needed to just focus on building a real fucking foundation first. That was the genuine truth. And so it's like, could I have sat there and done like measuring our analytics on every single thing? Yeah, I could have done that. Or I could just focus on just shutting the fuck up and learning how to make great content and just showing up every single day and not focusing on it, needing to be perfect. I just needed to focus on it being done because there definitely is a level in business that you do reach that I did reach where I did start paying a little bit more attention to certain things like certain profit margins, making sure that certain things make sense. If X amount of people are in this program, what's my revenue going to look like? Of course, like you start to eventually do that, but a lot of people do that really, really soon, and then that forces them to be attached to the outcome instead of being attached to that process. And I have noticed when people are so attached to the outcome, they neglect the process. And if you fall in love with the process, you are going to have that outcome. And I even think about the money that I've made. Like my first 20 came on. I didn't try to make 20 K month, it just happened. Is a byproduct of me following the process and my daily non-negotiables. My first hundred came on. I didn't even know that I hit it at one point and then I was like, Oh wait, like that transaction pushed this over the edge, right? I had $152,000 a month the other month. That wasn't on purpose. Like, it wasn't like, I need to do whatever. It's just the byproduct of the process over and over and over again, right and again. Now, I make certain decisions based on certain pieces of data, based on what I see people buy, whatever like that absolutely is true. But it's like if you're only focused on ten care models and you have that number on a fucking pedestal and you're like, Oh my God, I need to do that. And if I don't do that, you get all up in your fucking head. I would rather people, especially those beginning stages, get so immersed in the process that you literally forget about the outcome and you forget about what that looks like. Because in the beginning you just got to build something. You got to build a brand. People need to know you, right? I was losing three videos a day every single day on TikTok when I first got started, and three most people are posting one five days a week, right? The average person was posting 20 a month. I posted 90 to 100 every month. So my focus was really getting people to know who I was, giving people a reason to pay attention to me getting that credibility. And they're right. That's why I built faster than most people, because most people, they hear three times a day. That's crazy. I think you're fucking crazy for not wanting to do what it takes to get your message out there if you think it's so important. Right? And so, yes, we want to make sure we're making logical business decisions. Of course they are. But in the beginning stages, if you're attached in the numbers, you're never going to hit those numbers. Make it about the people and not about you. Focus on a lot of delivery, focus on showing people why you are somebody that's worth paying attention to, share that knowledge. And obviously, again, having somebody to help you, right, Like having a coach nature, that all makes sense. Like that's the work that you and I do and that's the work that you help people, people as well with, right? Like figuring out their own ingenious putting all those things together, that back end stuff so that they can actually grow A company like that stuff is super important, but like at the exact same time, you can't just be so focused on this end result. You have to be focused on falling in love with the process. And if you don't fall in love with the process, there's going to be a fucking uphill battle for most people. 1,000%. I know this because it was an uphill battle for me, especially mentally, right? When when the result is not coming in, you're like, Oh, and then I start panicking. Oh my God, You know, it's it's been two months, two whole months. I if it was that easy, we'd all do it right. If it was all you needed is two fucking months, we would all be very, very rich and outside of a 9 to 5 job. Right. That's the reality of the situation. But like, also, like, if it took two years, what, it still be worth it for you? And if the answer is no, it's not for you. This is not for you. And I say this to people all the time, because if it does take that long, because that can happen for some people, if you still are like, no, it's not worth it. And it's not your time. It's not because you won't do what it takes. And like, there's a lot of harder things that pop up in business, especially as you grow that are a lot more difficult. And like if the biggest thing for you is patience, you have a really fucking day problem, you owe 1,000%. Oh my gosh. Oh my God, somebody is feeling slapped right now. A lot of a lot of a lot of this is hard work money. There's no way you're working. How many hours are you working in your full time job? We were posting three, three times a day. I was working in finance in a car dealership. So at any given week, 50 to 55 hours at the desk and on top of that, yeah, posting three times a day creating programs. And at this point I was growing the business like it was working. So I was creating a program at the exact same time I was creating cause like I had no life for six months. Like, I'm going to be honest with you, I had no fucking life for six months. I did not go on vacations like there was a family vacation. I did not have the fucking bandwidth to go on that at that point. I stayed home, like for other people's dinners. Like there's like a work dinner that I could have attended a couple of times. Dude, I got to fucking focus on my business. But again, most people are not willing to make those short term sacrifices for like the long term because everybody is so focused on balance and this fucking soft life bullshit of like you can have it all mental health, blah blah, blah blah and like, I'm like, No, some people are just so fucking soft and they're not willing to do what it takes to have these kind of results. You cannot live a massive life like this and you cannot start something like this unless you have a lot of fucking tenacity and you're willing to fucking do what it takes. And I think about it now to like even back to back when I was posting three times a day, because I don't do that anymore because I don't need to. I post on Instagram at least once or twice a day, but like I'm not doing free videos a day anymore. And I'm not saying that. Like, I wouldn't go back to that if I needed to, but I'm focused on a lot of other parts of the business. But I do look back and I was like, How the fuck did I do all of that? How the fuck did I manage all of that? Like, I really think about it and I'm like, I don't even remember a lot of that time, but I remember the I remember like the work I like. I don't remember like a lot of the day to day because like, I was just so going through the motions, but like, that's what this takes if you want it, this is what it takes and people will tell you you can have it like this. Do it with ease, double flow, go try that and then come back to me in six months when you actually fucking lutely. Get nowhere because you're not willing to do what it fucking takes seriously. It's that and it's also misleading. And I also think too that it is true that there's a lot of the entrepreneur world now. Words like people grow something, right? Like I see people grow shit all the time. But actually I just saw a post from somebody that had grown like a massive seven figure business. And then she made a post that talks about like the more successful CEOs, like they're actually leaning into rust. And I'm like, This is so misleading and like, that's not actually true. And like, if you look at what that person did to get their to be in a privileged position like that, to be able to rest more like maybe these people would use more fucking common sense when they spoke because it is is it absolutely true? Can I rest more right now than I did at the beginning? Yeah, I could. I could rest more and take it easy. Do I want to do that? No, because I'm not anywhere where I want to be at. But could I do that without the business falling apart? Yes. Could I do that? Money still comes in. Absolutely. But it's like I'm not going to now go promote Do last now and go rest and take a fucking bubble bath because, like, that's not the case for most people. And I need to think about that past version of me. What did I need to hear during these times? Not do less, make more. That doesn't work. That's all bullshit. That's all marketing that it's literally meant to make you feel like there's a path of lower resistance. The path of least resistance is recognizing that you're going to experience a lot of resistance. The path of least resistance is accepting the fact that this is hard work. The path of least resistance is not looking for shortcuts and recognizing that there is no way out. There is just through. Because so many people spend so much time looking for these shortcuts. What's the fastest way to get the result? What's the easiest way to do this? What if you just shut the fuck up and did the right thing in the first place? You'd actually get there faster. It's absurd to take all these little fucking shortcuts that are not going to get you there, right? Think about yo yo dieting. It's the same fucking thing when you're trying to fucking lose weight. Like when you're sitting there in your fucking fat ass and you're like, Okay, I'm going to do this one diet and, like, cut out all of these fucking things. You crash diet, and then you've been all that way back. Oh, camp. I tried this other diet crash all the way back this was my life, literally. I did this over and over and I always look for the easiest way to lose weight. And I've remained a fucking fat ass OC and that at one point I'm like, The only way is the slow way, but the slow way is the fast way because it's sustainable and you actually will be able to lose weight and keep it off. So I spent so many years looking for these quick fixes in my diet and my fitness, my fitness journey, and if I would have just done it the right way in the beginning, I would have collapsed time and got there way faster. But again, the slow way is the fast way. And again, most people just want to hear that. But it's the same thing with entrepreneurship, it's the exact same thing with business. And like that's really what this is. At the end of the day, it is. There is no secret. The only way out is through this hard work thing. Even I have so many of these before they and because I have that ten this my last born you have a you have younger siblings, right. We're always looking for we don't like work. So you're adorable. Yes. I had to make okay. That worked for me when I was in the house full of siblings and I could dodge work. But now it doesn't work anymore because I suffered a lot in terms of time. We had money, a lot of money, wasted a lot of dashed dreams because I was looking for the easy way out. And just like you said, I am testament to that. They it once I stopped looking for the easy way out, then I stopped wasting so much time, so much money. The noise reduced in my head. I was like, okay, the only way, like you said, to amplify is through it out. How do you put it? The only way. Yeah, like the only way out is through. Like literally the only way out is just doing it. And like, I totally understand your perspective though, of like the time and the money and the energy wasted in looking for a quick fix. I know so many people spent ten grand on the program that promises ten K back in 90 days. Instant results instantaneous. This instant, whatever it's like now those people prey on your insecurities and they prey on what they know you're thinking about and going through right now. Could I make a lot of money if I did that? Yeah, but I'm a piece of shit and I'm not willing to do that. Like, I'd rather be honest with people about what this actually takes and, like, not be misleading, you know? And so I love that you even brought that up where you're like, I definitely fell down that trap before because it's very easy to do it because it's really captivating, right? Like the marketing. The Lamborghini is sexy women in bikinis like this just gets to be my life. I'm on the beach drinking my margarita. It's a Tuesday. I'm making passive income or whatever, right? Like it's that dream, you know? And it's it's sexy, it's fun, and it's very easy to buy into. But again, like, if you're only buying into that end goal and you're not buying into that process, you're never actually going to achieve that goal, right? It's like you have to be bought into the process. Then you have the outcome is sort of vise versa. What you were thinking when you were like, I can't continue this way. My life can constantly see what what was going on in your life. Is it that your results were, you know, getting that you're like, Nah, I, I'm so terrified if my life continues this way, which is die. Yeah, it really was like just this inner knowing, like it was this inner knowing of just knowing. Like, if I don't do something different and I keep wasting my potential, I'm just going to wake up again in another year and feel this like, oh, like I know that I just need to do something different. I know that I need to do something different. I know that I need to do something different. You have this voice in the back of your head for so long that tells you that you're about to do something so big and different with your life. And at that point, again, I felt like my back was against the wall. And I'm like, If it's not right now, it's never if it's not be doing this right, I'm never going to do it like something fucking needs to change immediately, like 1,000%. And so it's like, I just didn't have an option anymore. And I told myself for fucking years that I was going to do something different, right? I told myself COVID that was going to be the year, right? Ah, the year before that I said was going to be the year 2021 was going to be the year. And then it's like I woke up in 2022 and I'm like, I've been telling myself the same motherfucking story for the last fucking four years. I guess at this point of like, I want to do something different. And I also think again, things happen for a reason, and if I wasn't at that spot that I was at, it wouldn't have all lined up and it wouldn't have all made sense. But at the same time it's like, Do I think I could have still made decisions earlier and been more advanced at this point right now? Absolutely right. 1,000%. But like, I just felt like my back was just against the wall and it was like almost like a feeling of like desperation of I cannot live my life like this anymore because I am bent for so much fucking more. I just know. And so that's why also to like when I had at that point started losing the weight sustainably, at that point I think I was like, I think 40, £50 down from like my highest, but I still had like another £25 to lose, like right now, like I was £25 higher than, than I am right now. So yeah, that sounds about right. And so I'm like I sold a little bit of weight to lose, but I'm like, I love watching other people's weight loss journeys. Like, I could take these people with me while I do it right. Like I could do that. Like, I just was justifying anything in my head that made sense because I felt like if I don't make a decision now, when is there a better time? And like, that's also something I really learned. And the season ready is not a feeling. It's a decision. Like you decide you're ready. It's not like, Oh, like I'm going to wait until whatever. Like, no, you actively decide you're ready. When you are ready, there is no other option, right? Like keep away from this feeling. That feeling doesn't really come right. Because when I woke up and I had that breakdown in January 2022. Yes, that was like a buildup of all of that stuff. But I very easily could have went down that same road and would have waited until work was less busy, like I was going into tax season. So if anybody knows anything about the fucking car industry, tax season is where you get even more people coming in because people are getting their tax returns are always incentives. And so like at the end of January, going into February, March, April, that's the busiest time of year for me. And so it's like I very could have easily said after taxes, I'm right beginning of May, like I'm going to do this, whatever. But I was so sick of my fucking bullshit. That's the honest to God truth. I was so sick of my bullshit and sometimes you got to get that fucking sick of your bullshit. You do. You got to get that fucking sick of your fucking bullshit. And that's when things really do change. But also, again, I wanted it about enough in a lot of people to start. They don't want anybody. Not a you know, I think it's Tony Robbins. I said, Is that what comes in the way of a great life is a good one, have a good salary and everything is good. And and then but the thing is like there's like the boiling frog analogy. You don't realize how bad it is. Yeah. Yeah. I that of a life until maybe you're 58 and you're like, oh my gosh, look at how much better my life could have been. Now I have to I don't know. Maybe I'll just wait out the next seven years and get my retirement. Oh, my goodness. Oh, I, I could. I can't be that. And for me to I can relate with the whole the pain is what just motivated me to just be like, you know what? Enough is enough. You know, I had tried many different things and I was like, I have to at some point I had to just stick to something and be consistent and just focus on the right things, make the meetings, the main things. And it's been a game changer for you, though, where you're at now. What motivates you to keep going? What is your drive now? Is it the planning or the pleasure that you can be the pain of? Oh, I'm no way I want to be. You know, I can never be here again. Or it's like, oh, you know, I really want to be there. Like, what's driving you now? I love this question because I actively think about this myself too, because I'm like, I'm in a spot right now that again, is so quote unquote comfortable. But I also still have this like knowing I'm like, I still haven't done it yet and I still think about that. And it's not from a place of pain. It's more from a place of like, I know who I am supposed to become. Like, I know who I am meant to be. And I think about it more from that perspective of like, it's to think about me becoming that version of me that like God put me here to be. And I feel like that's very expansive and that's very exciting for me. And so like when I wake up every single day, it's not necessarily like I have to do this or like if I don't do this, I'm like, my life is forked. It's more of a place of like, I get to show up and do this work. I get to show up and use my talents and use my God given gifts to help more people. I get to serve the fuck out of people and like if I could be that voice of reason for somebody that helps them change their life, that helps them make a different decision, that helps them take a different kind of action, that just helps them in some kind of way. I am fulfilling my purpose and so for me it's this fulfillment of purpose more so of like if I don't do that, like I'm fucked kind of I am. But I still felt that even in the beginning stages as well. Like again, I have that breaking point where I'm like, Nothing's going to change, nothing's going to change. That was definitely like that pain motivation. But at the exact same time I'm like, I'm just fulfilling like my duty and my obligation with my time that I have on this earth. And I felt like that actually truly was that driving force on any given point. And so, like, it was never an option for me to quit. It was never an option for me to take foot off the gas like it was never an option. Because again, my purpose is so much bigger than that. And I genuinely feel that with every fiber of my being. And so it's like for me, what keeps me going now is like the potential of who I know that I am meant to become and the impact that I meant to make with my time on this earth. Because I don't want to wake up one day and think I could have been more brave. I could have said what I really wanted to say. I could have done more here. I don't want to feel that way. But again, like that underlying thing that I feel is I just that this is my purpose and like, I'm excited about fulfilling like who I know that I meant to be. Does that make sense? It makes 100% sense. And I don't know if the listeners and watchers are catching on to this yet, but in this entire episode, Maddie hasn't said, well, one time that I was motivated by the money and I was chasing the money and I was trying to get to this level of income, yet look at her results, because what I'm hearing you in the beginning it was about, No, I know I'm made from something. Nothing is going to change unless something changes. Then took action and then you, you know, you were convicted and that carried you through. And let's say, okay, maybe you are in a different phase of your business now where a lot of people would say, oh, okay, you know, I've reached, you know, seven figures or whatever I can do now. But again, you know what? If it is because if you are motivated by money, you might chill now and just be like, okay, yeah, cool. I can of course here and just continue to make seven figures every year. All good. But there's something bigger and deeper that is driving you and it's that, you know, calling and knowing that no, this is what I'm supposed to do on this planet. And if it were to if some people are driven by or by pain pleasure or some people, it would be a matter of, oh, they don't want to look back and think, Oh, this is what I could have done with my life. Right. But I just think, I don't know, because I wanted to bring that out for people like my is not chasing money here, but it's almost like money is chasing you now. And like, that's actually how I feel. I'm like, I'm not going to sit here and say that. Like, having a lot of money has not tremendously transformed my life and made things easier. Of course it is. But when you realize that, like, you're not chasing money, like you're chasing the version of you that you're meant to become, and money is the byproduct of that, that's when the game really changes for people. Like that's really what it comes down to because like, money isn't a result. Money is a byproduct of you becoming the woman that you know, that you're meant to be developing a better skill side, like actually fulfilling your potential, having something of value, doing the work, doing what it takes. And it's like my drive. Of course, I wanted to write like a golf course. Everybody does. But at the same time it's like, at what point does it like not, not actually be about the money because like, you have more than you can imagine And like, it's actually about like the fulfillment of like becoming that best version of you. Money is the byproduct of that. And so anybody that's chasing money and like I also said this to clients before, I hope you chase the money so that you realize like it's not actually about the money. And I hope you have so much money in your bank account at one point so that you realize that, like, that's not actually what's going to make you happy long term. Again, money transforms lives 1,000%. But like you can have a lot of money and also be miserable the exact same time if you're not focused on the actual fulfillment of like who you know that you're meant to be and like what you're meant to do. Anybody that's like, Well, how did you make that money? How did you do this? And like, you're asking the wrong question. I'm like, I just became the most evolved version of me. And as I grow and evolve and as I continue to continue to be in touch with my guess, my authenticity, getting closer to all of those things, the money is just the byproduct of that. I don't chase money. I chase the best version of me. The byproduct of that is the money. It's kind of like going to the gym, right? Like if you're just chasing an up around the scale, like you're never going to follow through with that process. If you chase though, your health and if you taste like actually feeling incredible in your body and you taste like the real foundation of like why actually matter is to be a really healthy and happy person. The byproduct is a really nice body, but if you're just chasing a really nice body, you're just chasing that you're a fuck up. Everybody does is white. Everybody gains the weight back. One of three people, one of the 3% of people keep the way off that they lose over a five year period. And it's like it makes sense because, like, they weren't chasing a sustainable lifestyle change. They weren't chasing that they're facing a specific look or a number on the scale. It's the same thing with money. You're just chasing the money like you will have it and you will lose it If you just if you chase the fulfillment, you will make more money than you even know what to do with. And you're going to wake up one day and say, Holy fucking fuck. Like, how the fuck did I get here? But you have to have that tenacity in that wanting to just do do more and be something amazing in your life. That's really what it comes down to. But I love that you brought that up because I don't even realize it until you started. That's what I'm listening for. And and honestly, through all this episode, there's been so many T-shirt moments, like so many things that you've said that make, Oh, we should put that on a t shirt that someone felt that you were like, ready was not a feeling. It is a decision, right? I hope you chase that money so that you realize at the end that it's not even about the money, right? When you focus on the outcome, you don't get anything. But we obsess about the process. Then you get the outcome that you want. I mean, they I'm just repeating all the things that you said is like, wow, okay, so one more thing for the comfortable high achiever in a 9 to 5 job and they have all these things going on in their lives, maybe they are their own gender. 2022 right now, right. As of the time of recording this or listening to this, what are the few things you will say to them? Finally, if you are not afraid of hurting their feelings, to just say, get up and just do it. You are never going to be ready. And if you are waiting to be ready, you are lying to yourself. And there's always going to be something, always going to be a busier season. There's always going to be an inconvenience. There is always going to be something that is going to make you feel like you are not ready. And when you look in the mirror and you recognize that like there is absolutely nothing that you cannot do when you just make that decision that you're going to do it, that is the first step to a really fucking incredible life. Stop waiting till Monday. Stop waiting till payday, Stop waiting for whatever. Go take one small action right now. What is the one thing that you can do right now that's going to get you just a tiny bit closer to that life of your dream? I'm you know, I'm writing my book, right? I told you about that. My what Time to be Alive book. Okay. It's like I was just going through that manuscript one more time and, like, that's something that I talk about in their words. Like, you don't need these big fucking things. Like you just need to make one small decision that's going to get you closer to that life. One small realization, one mindset shift. That's going to get you closer to that. And it's like if you just take that one small thing and you ride off of that momentum and you get enough to make that next action, the next action, the next action. And if you decide right now that there's nothing you will not do to have that life that you want, you will have it. And I recommend every single person listening to this pre negotiate with yourself what you are willing to do for your dream. Pre-negotiated. I told myself on day one, as long as this is legal, moral, ethical and like it makes me feel like the best version of me, there's nothing I will do. There is no amount of money I won't invest. If I don't have the money, I can find the money. There is no night that I won't stay up because I know that this is meant for me. I know that this is what I might do. I met for this dream. There is nothing that I won't do. Like I legitimately decided back then that there's nothing that I won't do. So when it came down to making the decisions to actively get to this point, right, investing in bigger containers, getting myself around higher level people, doing things that are really scary, right? Creating different programs, whatever. I don't think about things I just do because I already pre-negotiated. I would do whatever it takes. And if there's something you are unwilling to do, figure that out right now. Like figure out what it is. If there is something that you're not willing do, if there's an investment you're not willing to make. If you're only willing to do this, if it's safe, well, you're not really going to make it, I'll be honest with you. But it's like if you renegotiate that, you're there's nothing you won't do. You'll have your results because it's very fucking easy. Like when you in the middle of getting punched in the face in business because actually it's going to happen, are going to get punched then and you get back up and then you're going to get punched again. And then you think that everything's good and then you can get punched to fucking again and then going to say, I don't know if I can do this anymore, I don't know if I can handle it. But when you remind yourself that we already pre-negotiated that I will experience any amount of pain, I will experience the fear, I will experience the discomfort, that pipe piece of your brain will be there to get you back up when you are falling down. That is what has helped me so much. So it's like you can listen to this podcast and feel really good for a little bit and that's great. Or you can look at yourself in the mirror, say I am where I am right now because of me and like my future also depends on me doing something different. And what is one small thing that you can fucking do right now that can get you like a tiny bit closer to that direction, right? And if it's you figuring out right, like if it's just you figuring out what you want to do, like this is what you do. Kibo like this is what you help people with. So it's like if you know right now listening to this, you just need to figure this out and have some fun clarity. Go book. A call was key, but like this is exactly what she does and don't make an excuse just fucking do it. Because if you don't make a different decision, nothing is going to change, right? Like and you can have a different life in 30 days. Like you help people find their zone of genius. Also, this was not planned, by the way. Like I'm not plugging for on purpose, but like this is what she literally does for people. You help them find their zone of doing as you help them figure out a way to set things up, create the first offer, get their first clients. It's like that's a stepping stone for anybody that just wants to fucking get stuff going, right? And like, that's what people need. That's actually what I wish that I would have had in the beginning, because I would have taken action faster in the beginning because again, I spent more time in my head deciding, am I going to go on the fitness space? Am I going to do finance, am I going to do whatever? If I had somebody sit with me and help me make that decision and help me handle the back end shit first, making sure the other things were done. Creating the first offer, how to get the first client, how to connect with my people, the networking, all that kind of stuff. That would've been so helpful for me then. But like, it didn't exist. Or maybe it did. I just couldn't find it, right? So, like, this is like where most people need to go right now. If you don't know exactly what it is, or maybe you have an idea, but you just need some structure and guidance to like, get out of your comfort zone. Like this is what people need. Like, people need to hire you. People like, people need this now more than ever before, but it's like nothing's going to be different. If nothing's going to be different, like nothing is going to change unless you do something different with your life. And so it's like, this is what most people need to do. Stop fucking thinking about it and go do something about it, or you're going to wake up in a year from now. Are you going to listen to this podcast again and be like, Oh, I just wish I would have fucking taken action when I listened to it before, right? So I don't think just do remove your emotion and just fucking take action. That's what this is. Advice for anybody literally at this point, go fucking do something different. Go and shut the fuck up If you're not going to do it, like literally sit or get off the pot. There is no better time than right now to make your dreams come true. It's one of those you're either doing it or stop complaining and lower your standards and move on. Yeah, do it like I wouldn't. There's so much time. I said this last year. I'm tired of you right now. Yes. I hope you all. Come on now. Understand why Maddy's is my mentor. Okay? You know how you do. You get it now? Do you actually get it now? If you are ready to actually skill your business, you want a week of a life and business that makes you say what a time to the long time you live in it. I love you. You need to work with Maddy and Maddy. If people want to work with you, how should they get to you? I'm guessing Instagram was going to link everything in the show. Yeah, just Instagram. Instagram. I got a lot of links. Always things are available at any given point, but yes, absolutely. 1,000% Instagram is the best place to go. Yeah, and honestly you will. If you're in Madison world, you will not be wanting for less solutions or programs or offers. See, I kind of keep up she before I'm done, like we're done going through one thing. She's like, Oh yeah, I have this other thing that I'm lunch like we what they when, how and everything is just on fire. You're just going to feel on fire every time you're in Maddy's world. I just going to be super charged. If you need some kind of cartel this or kerosene to your fire, that's Maddy for you. And I can always for me to just get to know you and get into your world, cause I think it's just the absolute best place. And I am so honored. I absolutely love Maddy. This is. Thank you all. I appreciate you. This is so, so that I appreciate you and I'm proud of you in every way. And I cannot wait to see you just blow up even more. Thank you. When you look at book, when I see you on multiple stages and I. Yeah, I know her. I love you. You are my favorite. Thank you. I appreciate you so much as always. Thank you. Yeah, Thank you. So. So I just was awesome. This is so good. Thank you for having me. You are the best. Thanks for tuning in to grow with Keppel. Though this episode sparked something for you. Subscribe. Share it with a friend and keep growing.