Identity Shifts That Rewire Your Reality | Grow With Kepo Ep. 25

In this powerful solo episode of Grow with Kepo, host Kepo Omotade dismantles the myths around procrastination and exposes the real reason your goals never stick. From the trap of New Year's resolutions to the power of raising your personal standards, this episode will challenge you to move differently, starting today. If you're a high achiever tired of starting over, this is your wake-up call. No fluff. No waiting. Just clarity and momentum.

• Why New Year’s resolutions fail within 3 weeks
• The one mindset shift that separates action-takers from dreamers
• How to ignite lasting motivation using pain or pleasure
• The real reason you “don’t have time” to build your dreams
• What it actually means to raise your standards
• How to break goals into powerful mini-milestones
• The role of urgency and deadlines in aligned action
• Why community and systems are your secret weapons
• What to outsource and how to value your time
• The belief shift that changed Kepo’s business forever

BEST MOMENTS

00:01:12. “New Year’s resolutions are bullshit. They do not work. Here's why.”
00:02:18. “Every time you get a new thought, that's an opportunity for a new perspective.”
00:03:03. “Give them three weeks. They will be gone.”
00:04:14. “You happened to you. Life didn't happen. You did.”
00:06:24. “I want to be on my A-game. I want to be standing on all my bones.”
00:10:58. “My life is so beautiful. I get to spend time with my family... I made money in my sleep.”
00:14:20. “You are not going to get that goal. You get your standards.”
00:17:18. “Same work. Same brain. What changed? The time.”
00:27:13. “There are millions of people who need my very work.”

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Transcript

0:00

And this is what separates successful people from unsuccessful people. Really successful people value their time over money. Break down your salary to hourly rate. Would you pay someone that same amount of money to edit your videos to clean your house? Probably not. But that's exactly what you are doing. Any time you're like, I'm just going to do it on my own. They will. They're not going to do it as well as I want it anyways. That kind of thinking is a loser mindset. People that think like that, they never grow. Here's something you need to hear. You're not lazy. You're just misaligned. I'm Keppel. I help high performers get unstuck by taking bold, aligned action. And this is grow with Keppel, where we speak with influential trailblazers who've made their mark and found the clarity that changed their lives. This is where we get clear, realign, and move toward a life that actually feels like yours. Welcome to the show what I want. Hello, everybody. Welcome back to the grow with Keppel show. I'm so excited about today because this is going to set the tone for the rest of your year. New year's resolutions are bullshit. It is rubbish. They do not work. Here's why. If you truly have a conviction that something needs to change and something needs to be upgraded, you don't wait until a certain date to do it. You don't wait until next Monday. The 1st of March, the new year. You just do it immediately. That is how you know that you truly have the conviction that this thing needs to change, versus you are just riding on a high, what I call a social high, because everybody else around you seems to be doing it. And something about the new year just brings this fresh new perspective. No, it doesn't bring any fresh new perspective. You have a fresh new perspective every time you open your eyes and you've woken up from a good night's sleep, even if it's a bad night's sleep, anytime you wake up, it's a brand new day. There's an opportunity for a fresh perspective. Every time you get a new thought or somebody challenges the way that you think about something, there is an opportunity for a new perspective. Anytime you learn something new that makes you think, that is the time for a new perspective. It is not the new year. The only thing that changes in the new year is the date. So the date is going to change today. They are listening to this or watching this. So why can't you have a new perspective today or tomorrow as well? Why can't today be the what do you call it Wednesday eve or the Saturday eve for you? Why do you have to wait till New Year's? It doesn't work. You see it all the time. You've done it. The average lifespan of a New Year's resolution is actually three weeks. Within three weeks, it starts to die out. And you can see this. This is so evident in the gyms. As a regular gym goer. It is so annoying. And shadow if you if you are the kind that maybe you drive to the gym the first three weeks of the year, you can't find parking because everybody is at the gym. Everybody's new year, new me. Give them three weeks. I always say, give them three weeks. It'll be gone. If you walk to the gym, maybe the problem is that you can't get the equipment that you want to work on. Because there are so many people in the gym. Give them three weeks, they will be gone. They. Right? Not you. Because you have never set New Year's resolutions and then quit three weeks into it. That is how you know that you are just just BSing yourself. Why are you gaslighting yourself? How many years have you put together a New Year's resolutions? Only. Only to only be reminded of those year's resolutions. Maybe in August or September when you see somebody else getting there. Oh yeah, that's true. I was I was kind of on that journey. What happened? You happened to you. Life didn't happen. You did. And in this episode, I'm going to teach you how to fix that and change that and stop that madness forever. Are you ready? In any area of your life? First of all, divorce. The idea that you need to wait until the new year to actually make a change. Okay. For the rest of this year, I don't care when what point in time you're listening to this. For the rest of this year, you need to make a commitment to yourself. Now, when you recognize the opportunity to change something, we recognize the window to upgrade your mindset around something where you where you recognize the opportunity to stop doing something and start doing some new habit. You would make that change right there and then. Otherwise make peace with yourself. That is not that important to you. The number one reason why people wait until New Year's resolution to make a change is because they don't really have a huge driving. Why? They don't have a reason. So it's like, okay, might as well just wait until the New Year's, right? And then we'll do it. Then, because you don't have a strong why when your why is strong enough. Let me tell you something. You will not wait when your why is strong enough and it's so urgent and you have that sense of urgency, you want to get right at things immediately. The only reason why you may say okay, I'll start on Monday is maybe, for example, you decide on Saturday that you're going to start again. I don't know, you're going to start doing more yoga classes and stretching. And the next class is, is on Monday. That's the only reason why you may wait until a future date, because you have a very strong way. You have come up with that is like, wow, okay. I am in my 30s or my 40s or 50s right now, and I don't want to end up having arthritis and mobility issues. When I'm older, I won't be able to my children or my grandchildren. So I better start now. Or a stronger one could even be that you see a loved one who didn't take that stretching seriously, and you are seeing how they are suffering. Maybe even the caretaker. You see how much they suffer you like, oh yeah, I do not want this to be my life 30, 40 years from now. I want to be on my A-game. I want to be standing on all my bones, and I want to be feeling strong and be independent and be pain free. That will get you going. So you need a stronger way. And for some of you, as you say, some of us we might need to drum up hunger on purpose. Hunger is the greatest force in this world is what would drive you to do the things that you really want to do in this life. When you do not have enough hunger, you're going to stay in that comfort zone, or you're going to wait until the New Year to do it when you have enough hunger. Oh my gosh, you are like a fast moving train with no brakes. Please brake so you don't kill people, but here is how you can drum up that hunger. You need to start thinking about the scenarios, right? Start thinking about two years from now. Three years from now. Five years from now. Ten years from now. If I continue this way and I don't make this change, I don't do this thing that I know that I should be doing. What will my life look like? And I want you to really close your eyes and actually feel the pain of that. Like draw up the words, pictures, all the things that could happen. For example, you have been saying every year they are going to start in you. Yeah, you're going to start a business because you don't want to be in a 9 to 5 forever. You want to start a side business. Eventually. It's going to be something that will replace your 9 to 5 income. You don't want to be trading your time for money anymore. You want to be able to travel anywhere you want. Time, location and financial freedom. Are you be saying that to yourself every year and now you're 41 and you're like, oh damn, oh my gosh, do I want to be doing this when I'm 45? If I don't take the action this year and I continue on this path, what will my leg look like when I'm 45? What will my life look like when I'm 48? What would it look like when I'm 52 and I'm still doing this job, and I'm still saying to myself, I want to start my own business. And what's worse, I am seeing people who came on the scene long after I did. They decided they wanted to start a business, and I see them having the time, location and financial freedom that I dream of. I see them able to travel with their children because they are their own bosses and they're able to stay in, be in the country that they want to be in for months on end because they do don't need permission from anybody. They can do their work from anywhere. I am looking at them like, wow, must be nice. How would that feel in your body? How will you feel in your heart? Who would you have let down by not actually taking that action? That is the picture that you need to start painting, because that is what is going to initially drive you. If you are the kind of person that is not driven by pain. Most of us are, then you will be driven by pleasure. If that is you, you do the opposite. Imagine what your life would look like if you actually took action. Now. And you're 45 and you finally broke into. Maybe you made, I don't know, 500,000 $600,000 in your business or 1 million even. You finally get called to speak on stage. You've been dreaming of that, and then you're 48. You're releasing your book. Wow. What what what kind of life is. What is life? Right? It's 50% of your income is passive. You have the time, location, freedom and are looking at all those other people. Almost like you skipped Plato's cave. And you're looking at them at their cubicles in their 50s typing there. We are getting on zoom calls that you don't want to be on and like, wow, I wish I could tell them how lovely, how good life gets to be when you finally step out and you fly the coop right? And you're looking at them like, wow, my life is so beautiful. I get to spend time with my family, with my husband. I have time for my children. I wake up to stripe notifications because I made money in my sleep. It's Tuesday afternoon. My child needs me. Oh, I don't need to get permission from anybody. I just let them know. I'll be right back. I just go because it's because that is how I built my life. If that is what motivates you, drum up your heart. God. That way. Either way, you need to drum up that hunger because that is what's going to drive you. That is your way. That is why when you come up, when you feel the emotions and you feel all of that, I'm telling you, nobody would. Nobody needs to tell you that. You need to start right now. Nobody needs to tell you, oh, don't wait till New Year's resolutions. That nonsense doesn't work. You do it right now, at that moment of conviction. That is when you do it. The other reason why all these things don't stick. Because sometimes you might even be. Maybe you. Maybe you already on my side. I believe in New Year's resolutions. They're like, yeah, I get what I get you. You know, I'm still my goals don't stick. I come up with this space and I'm very excited. It's March and I realize that, oh, I need to pivot. I need to change this and I change. But by September, I've lost momentum again. I'm going to tell you I'm going to. I'm going to free you right now. Number one, when you set your goal, do you realize that you don't get your goals, you get your standards. What are your standards? Your standards are how you actually showing up every single day, what you consider baseline and normal. And okay, check the box. I've done this. The thing is that you actually get you that goal. That is what you get. If you have a goal of studying inside business and you only work on it's when you have free time when not that you actually make the time for it is there whenever I have time and that usually happens like, maybe once every four days or was every two weeks because, you know, life happens and work is busy. So that is when you have time for it. What do you think is going to happen? Do you really think they are going to build a side business, working on that business, when you feel like it or when you have time, that's not going to happen. Your standards are low, so that is where you're going to get you're not going to get that goal of launch my side business this year. However, if your time that is every day, every every weekday, I'm going to spend one hour minimum working on my side business. Everything that I need to do to launch it, I'm going to spend minimum one hour. I'm going to carve out this block time, and this is when I get to work on it. What do you think is going to happen when you do that consistently for three months rather than when you had time, which is like maybe 2 to 3 hours a month? So that's nine hours. You now work on it an hour every day, and then maybe on weekends you dip another three hours. So that's what, eight hours every week. So that's 32 hours every month. Right. And that is what, 96 hours for the first three months. So you have done ten x ten x the time you've put in ten x the effort, then the person. Then when you are just saying, oh I'll do when I have time, then what do you think you're going to have by the end of that? If you have the right mentor, you are following the best strategies. You're working on upgrading your mindset. You're doing all of those things. You want to tell me that you will not have a business launched in that time. Really in this, in this, in this age of AI and tech and all these things, it doesn't take long to start something anymore that the playing field has been leveled for all of us. So you get your standards. So the person that says, I'm going to be deliberate and I'm going to spend an hour, blah, blah, blah, they're going to get exactly that is not the goal they got is the standard that is set for that goal that they got. Number two is this when you set a goal, what's your target dates? Are you just saying I want to launch a business this year when when you set a target that your brain goes to work for you because I work I don't remember who said who, who's quote, this is why it's not mine, he says. He said our work contracts and expands in proportion to the time that we that we allots to it. So in other words, if you say, I'm going to do this over a period of two months, it's going to take you two months. If you say, I'm going to do this over a period of six months, it's going to take you six months. Think about it. Even at your job, say your boss gives you some work and you know you have till Friday to do it. Today is Monday. You probably just take all week to do it. The same work they give it to you and they say is due on Tuesday morning. All of a sudden it's done. How is the same person, the same brain? What changed is the time. This is not to put extra pressure on you, but is just suggest to you that you need some kind of targets so that your brain knows what it is working towards. I will suggest setting a target that puts you at this state of urgency, because you don't want to be coasting. This podcast, this platform, I my coaching. I am not for people who just want to be coasting. I am for people who have this sense of urgency and they're like, no, I want this thing now. Yes, you are not in complete control of all the outcomes we are in control of how quickly you move, how quickly you act. Why? Cos we can actually take action. Now, say you set a target dates, right? What are your mini goals, by the way? This way of setting goals. I didn't come up with this. I learned this from Ed Millett. What are your mini goals? Right? Say you want to launch a business that's pretty big. A mini goal might be number one. I want to identify what my geniuses. What? What am I really, really good at and be able to crystallize that and articulate it so well that people understand, like, oh yeah, I want what this person is selling. Number two, the mini goal might be, okay, now that I have I'm clear on what my genius is. I've done that work. What kind of business would I need to do that will help me use my genius 8,090% of the time? Oh, I need to do some work in that. Okay, that is another milestone when you're able to define what that business is or your offerings, how you actually help people and the outcomes that they get is a huge milestone. It might be like, oh, I can say that in one sentence. Let me tell you something that would go through several iterations. It is a huge milestone or your milestone. Maybe figuring out what the business is is part of understanding the genius. I or second milestone could be okay, now I know the business I want to do. I want to actually set up my business systems. Okay, what do I need to actually run this business? Yeah, I know your third milestone might be I want to land clients because you do not have a business until somebody is paying you. Okay? Your business is not in Google Docs. Your business is not your backend systems. Your business is know your business cards or your branding, or your logo or your website. It is you getting paid in exchange for providing a product or service. Okay, so that mini goal might be to land your first big client. If, by the way, these three things identifying your genius zone, getting clarity around that, a new business to build around it, building the actual business and identify and landing your first client. Those are the three things that I help people with. That is my genius right there. I'll let you go if that is something that you need support with. Now, when you've done that, write for each of those mini goals. How? What is the dates? Just as you have a big date for the big goal, what is the date for the mini goal? And when you hit that mini golf, how are you going to reward yourself? Why is this important? Because as humans we like quick wins. When you celebrate something, it expands. What you celebrate is what is going to increase when you forget. So celebrate the little, little things. At some point you start to think that, oh, things are not going well. It's going to slowly, but the truth is, you actually had a lot of gains. You just failed to see them as gains you filled to celebrate. You're now going to be ginger. You're not going to be motivated to continue, am I? Just keep giving your brain that feedback like, hey, well, winning. Well, we need to keep going. That is why you do this. That is why it is very, very important because it gives it. It puts fire in your momentum. It's almost like, yeah, keep going. It's almost like that push that you need to keep going. By the way, there's something that you should do right now. Whatever it is that you want to do, you should just assume that it's going to take you longer than you thought, and it's going to be harder than you thought when you when you started out, ask anybody who has been majorly successful in this life and they'll tell you the exact same thing. I am not bullshitting you. Now, the other thing that you now let's think about is your resources right? If you're trying to do this thing alone, you will burn out. You hate the work, and in fact, what you're calling your genius will start to be your curse. Don't do it. I've done it before, and I burned out. I wasn't even trying to do it on my own. I just didn't know better. But now you know, it's like you don't need to repeat my mistakes. What are the resources you're going to use? What are you going to outsource? Right. If, for example, part of the things that you want to do is to start a YouTube channel, that's one of things that you're going to as one of your vehicles, get somebody else to edit the videos for you. Unless you are in the business of video editing, why you edit in the videos yourself, it's a waste of time. And this is what separates successful people from unsuccessful people. Really successful people value their time over money, so they would take that time back. They will pay somebody else to do that thing for them. Because here's the thing. When you think about how much you earn in an hour, break down your salary to hourly rate. Would you pay someone that same amount of money to edit your videos, to clean your house, to run errands for you? Probably not, but that's exactly what you are doing. Any time you're like, I'm just going to do it on my own, they will. They're not going to do it as well as I want it anyways. This this right here, that kind of thinking is a loser mindset. People that think like that, they never grow. They will always remain solopreneurs, one man businesses, and they end up going from frypan to fire because yeah, they didn't want to work for anyone. They are working for their souls, but they're still trading their time for money. Sometimes your resources are. It's not even people. It might be systems I learned to use I in this day and age, if you haven't learned how to leverage AI, you are in the stone ages and you need to level up. And there's no excuse because we're in the age of information. And information is everywhere. You can learn how to use all these different tools to have faster operations, faster processes to do things quicker. Learn to leverage AI in your business as a resource. Do not try to do this alone. The other resource that people don't talk about is a community. A community of like minded people who are maybe working on something similar as you. And some of them. A lot of them are already so successful. You know, like, gosh, if I just had what they have. But did you see them striving for more? You use them as a resource. You ask questions, you study them. What are their patterns? Identify the patterns, recopy those patterns, and then create the ones that now fits you. Your business and aligned with your own values. That is a set of resource that people just took. They always forgets. Stay plugged into a community because when you're having an off day, you go in the community and you be like, oh, look at this. That of all doing all this wins, right? And that encourages you to keep going when you are winning and you are sharing it in that community, you are probably encouraging somebody else to keep going when you see them share some of their testimonials. Oh, this happened. I got this much revenue data that you can ask was like, oh, how did you do that? That's how you learn. You basically compress time for yourself because why are you trying to repeat all the mistakes on this planet? Right. And then finally, what are you going to believe for yourself about this? Go. What are you going to continue to remind yourself? Let me give you my example for me. For a long time, I had this limiting belief that, oh, this coaching industry is so saturated, there is people left for me to coach. Even if I start a business today and I launch something, there will be nobody to buy from me. That is a limiting belief. So something that I told myself over and over. I actually wrote it down every single day when I started my business was I used to think that there weren't enough people to buy my own programs, but that came from all the other things I've tried in the past. I mean, never actually really launching, not to the level that I wanted. And also not having the right strategies and being in the right communities. I know now, and I have the conviction that there are millions of people who need my very work. In fact, I have been assigned especially to this people with my message, and it is my privilege. It is an opportunity for me to actually bring this to them. They are literally waiting in line to buy my service for me, and their lives are going to be transformed as a result of my work with them. I write that every day until I believe it. Every day until I believe it. I used to have this goal of launch my side business. Since then, I have actually launched the business I identified within that identified my genius, I came, I crafted the business like the offer suite. How am I actually going to help people definable that I'm going to help. And I actually built the business, the different systems they actually need to build a bit too hard to run the business. And then I landed my first big client. I have done all of those things, and I can show you how to do all those things to. But more importantly, if you are wondering. Why don't my goals stick? It's because you are not doing any of the things that I just said. Once you set the goal, you're like, okay, great, I'm going to go after it. How did you set a new standard? Did you set a target dates? Do you have many goals and their target dates, and how are going to reward yourself? I don't know if I touched on that, but for each of those things, when you celebrate, you reward yourself. You cement it in your brain. Yes, this happened. What are the resources? Are you going to do this alone? Probably not. What resources are you going to use to help you move forward? To help you kill several birds with one stone, what are you going to use as leverage, and what are the things you're going to continue to tell yourself that you need to believe in order for this goal to happen? New year's resolutions don't work. Following your conviction with immediate, massive action. That is what works. You're welcome. I'll see you in the next episode. Thanks for tuning in to grow with Keppel. This episode sparked something for you. Subscribe! Share it with a friend and keep growing.